How To Sell A Service On Facebook

Facebook Marketplace, created in Oct 2016, is an online marketplace where users tin buy and sell new and used products locally. The Facebook Marketplace is used in fifty countries of the world to purchase or sell products. This makes it a viable platform for marketers to boost conversions and sales of products. All the same, if you are a marketer and have not started using the Facebook market place for your business organization, now is the correct fourth dimension to start.

In addition to Facebook Market, we introduce the leading tools to help capture leads from Facebook Market instantly and automate your lead data management procedure.

Bring together to scale revenue with LeadsBridge Marketplace ads integration:

This article is an in-depth tutorial on the Facebook Marketplace for businesses.

What is Facebook Marketplace?

Before the launch of the Facebook Marketplace, users sold and bought things on Facebook buy-and-sell groups. This was more or less a Facebook group, but with the option to listing items for sale, search items to purchase, and mark items every bit sold. The Facebook Marketplace, on the other hand, has a consummate shop-like characteristic that connects users straight with the product they want to buy or sell, like a social Craigslist. Nevertheless, Facebook does not facilitate sales transactions but provides a identify for sellers to advertise their products without getting involved in price and shipping processes between the buyer and seller.

With Facebook Marketplace, businesses can:

a. Display dissimilar retail items such as vehicles and homes.

b. Advertise store items on the market to sell more products

c. Show new or used items from the Facebook page shop for free

Who tin sell on Facebook Marketplace?

Facebook Marketplace is for anybody who has things to sell, whether old or new. It is also designed for e-commerce businesses, entrepreneurs, sellers, handmade artists, style businesses, real estate, etc.

Facebook Market is like the Amazon and eBay marketplaces. Notwithstanding, yous don't pay to list your products or services on Facebook. But when a client orders for your product and you ship it, you will pay v% of the production price.

Why Facebook Marketplace is a great opportunity for Businesses

With Facebook'southward 2.7 billion monthly users, Facebook Marketplace presents an enormous market opportunity for businesses. More so, Facebook Marketplace has one.79 1000000 active users. This is an added reward for small businesses with less than two,000 sessions a month on their websites. It opens up businesses to a big global audience.

Availability of different marketing tools

The Facebook Marketplace provides different tools for businesses on the platform. An example of this is the merchant selling characteristic. Businesses can also use marketing automation tools to create automated replies to users' inquiries or chatbots to provide answers to popular questions.

Sell direct to prospects one-on-1

With Facebook Market place, businesses tin can sell directly to buyers ane-on-one through Facebook Messenger. Prospective buyers can ask questions direct and you can respond them in real-time. This helps you lot give them the needed product information before they lose involvement. Likewise, it makes prospects experience comfy and confident when making buying decisions.

Utilize the payment processor of your choice

Facebook does not offer sales transaction services in the marketplace. Therefore, businesses are free to use any payment method of their choice such as PayPal, bank transfer, Shopify, and BigCommerce payment processors. You can also collect payment in cash, which is the best option.

List products for complimentary and heave sales

Facebook Marketplace is costless for all businesses to use for listing and managing products. You lot can literally list your products in minutes and start selling, which helps you streamline the conversion funnel and boost sales. If you already have a Facebook store, link it straight with your Marketplace to further increment conversions.

Now that you lot know the benefits of selling on Facebook Market place, below is what you lot can sell on the platform.

What to sell on Facebook Market place

Not every product can be sold on the Facebook Market. First, you need to ensure that your product or service is not on the list of unwanted items on the Facebook Marketplace. Beneath are the items you cannot sell on the Facebook market place equally listed on Facebook.

Adult products
Booze
Animals
Body parts and fluids
Digital media and electronic devices
Documents, currency, and financial instruments
Gambling
Chancy goods and materials
Homo exploitation and sexual services
Ingestible supplements
Jobs
Medical and healthcare products
Prescription products, drugs, and drug paraphernalia
Products with overtly sexualized positioning
Recalled products
Services
Stolen goods
Digital products and subscriptions
Tobacco products and related paraphernalia
Weapons, ammunition, and explosives

Having cleared that out of the mode, you can sell any product that is not listed above, such as eCommerce products, automobiles, and houses. Users on Facebook Marketplace search for deals and often desire to pay for products with cash.

Now that you know what to sell and what not to sell, there are different categories to list your products. Choosing the all-time categories makes it easy for people to find your production. Below are the categories.

Facebook Marketplace categories

Businesses can list their production in the categories below:

Deals
Clothing & Accessories
Classifieds
Electronic
Amusement
Family
Hobbies
Housing
Home & Garden
Vehicles
Habitation sales

How does Facebook Marketplace work?

Facebook Marketplace uses a simple concept. Sellers can list their products for sale in their locations. When users search for products, information technology picks users' data from their profiles to know where they are located. Next, it displays different items for auction in their locations. The prospective buyer chooses the item they want to buy and contacts the seller through Facebook Messenger. The two parties agree on how to make payment and deliver the item at a specified location or through aircraft. Discover an example beneath.

An automobile dealer (EchoPark Automotive) listed their cars for sale on the Market. A prospective buyer fabricated a choice of the vehicle he/she wanted (The 2013 Honda Fit Sport Hatchback) and bundled to meet with the dealer. Seamless, isn't it?

Facebook Messenger is a free service that makes it easy for businesses to bear out transactions without exchanging addresses or telephone numbers.

Facebook Marketplace algorithm

Hither is how the Facebook Marketplace algorithm works, according to Facebook market developers on the algorithm. "For buyers, we apply reckoner vision and similarity searches to recommend visually like products (e.g., suggesting chairs that await similar to the one the buyer is viewing) and the selection to take listings translated into their preferred language using machine translation.

For sellers, we take tools that simplify the process of creating product listings by autosuggesting the relevant category or pricing, as well as a tool that automatically enhances the lighting in images as they're existence uploaded."

This implies that the algorithm works by showing buyers the products that expect like what they have previously searched for or viewed on the platform. You tin employ this to your advantage by optimizing your products and then they appear more in the Marketplace search engine. To do this, add tags and descriptions that people will use when searching for your products on the Facebook Marketplace.

How to list products on Facebook Market

To sell on Facebook Market place as a business concern owner, you first need to accept a personal or business Facebook account. If y'all don't take one, you tin create it. Otherwise, use your existing Facebook account for the market place. Second, listing your products so that users tin can encounter it on the Marketplace, News Feed, and other relevant places on Facebook.

Notation: The marketplace production list needs to follow the instructions listed here. Also, you need to read the community standards governing the Marketplace.

Below is the step-by-footstep process to list products on Facebook Market place.

1. On the News Feed, click on Marketplace.

two. Click on sell something or create a new listing from the left-paw side under the marketplace.

three. Select the production you desire to listing from the 3 options provided i.e. Items for sale, vehicle for auction, and home for rent. Here nosotros will use the "item for sale" option.

4. On the next page, select the category of your product, fill in what yous want to sell, set the price, location, provide a production description and add upwards to 10 product images.

Click next to proceed when you are done.

five. Click on post to publish the listing in the market place.

Congratulations! Your products are at present listed on the Facebook Market place. It is time to sell them. You tin access your store through the shop tab on your Facebook business page.

Listing your products will make it accessible for prospective buyers, and it is possible to get sales. However, you tin speed up the procedure and become more than eyeballs on your products by using Facebook Ads. Beneath is how to annunciate your products on Facebook Marketplace.

How to advertise a service on Facebook Marketplace

Are y'all a freelancer or consultant looking for ways to advertise your services on Facebook Marketplace? Below are the stride-by-step instructions you demand to follow to advertise a service on Facebook Marketplace.

1. Check to ensure that you comply with the Facebook Commerce Policy.

The showtime thing you need to do earlier advertisement your service on Facebook Marketplace is to ensure that your service does not autumn nether the prohibited section on the Facebook Commerce Policy page, so check it out now.

2. On your personal or business Facebook account, click on the marketplace past the side of the screen.

iii. Click on "+ create a new listing".

four. So select the blazon of listing to create. Here, there are three categories: particular for sale, vehicles for sale, or home for sale or hire. The detail for sale is more appropriate here.

v. Fill in the product information (due east.k. the photos, title, price, category, clarification, product tags, location, etc)

half dozen. When you lot are done, select whether you want to hide information technology from friends or not and click on next to salvage the list and post to share it on your contour.

How to advertise on the Facebook Market place

Now that your products are listed on the Facebook Marketplace, information technology is fourth dimension to reach more people so you tin get more than conversions. Facebook Marketplace ads requite you access to the local market, bring users to your offline and online store, and assistance them to engage with your brand on Facebook. The most important affair about Facebook Marketplace ads is that ads are shown to people who are interested in your products. This helps to increment sales because they are likely to brand purchases.

Below is the step-past-step process of setting up an ad for the Facebook market place.

1. Go to the Ads Director and select your objective. This tin be to create sensation, consideration, or conversion for your production. Hither, select the conversion objective and click proceed. This volition help to display ads to people who are most likely to buy.

2. Type in the entrada name, select the campaign budget optimization, and click on Next.

3. Give a proper name to the new advertizing fix and choose the conversion event location. Here you can employ the messenger tool. Set the conversion event by selecting the add to cart option.

4. Set the budget. Choose the budget i.e. daily or lifetime budget and specify the corporeality. Choose the offset and terminate date for the ads to run.

5. Select your audition. Here you lot tin can use a new audience or an existing audience. Cull as appropriate.

6. Select automated placement to get your ads shown to many people at affordable costs.

7. Select your Facebook folio or Instagram business relationship. Choose the advertizement prepare. It's either you utilize a single epitome, video, or carousel.

viii. Choose the ad creative format. The media can exist a slideshow or video.? Under the text, tell people about the product you are advertising. Type in a suitable headline and add an advisable clarification for your production. Concluding, create a click-worthy call to action for the advertizing.

9. Create a message template. This is where you lot tin can encourage people to talk with y'all after they click on the ad. Here you tin can start a chat, generate leads, or ascertain a custom experience for users.

10. Select the conversion tracking i.e. the Facebook pixel or app events.

11. Click publish. Your ads will be in the review, and Facebook volition corroborate it if it meets the regulation. After that, people will see your ads equally they browse through the market place.

Below is an example of a Facebook Marketplace advertising.

How to maximize Facebook Marketplace ads for your business

Creating an ad for your products on Market place does not ever guarantee success, just yous can maximize your advertizement ROI past using the two strategies below.

ane. Integrate your Facebook market ads with your favorite CRM or Autoresponders

Beginning, integrate Facebook Marketplace ads with different CRM, autoresponders, and emails through Leadsbridge. This includes:

a. Facebook Marketplace Ads integration with MailChimp CRM

b. Facebook Marketplace Ads integration with ActiveCampaign

c. Facebook Marketplace Ads integration with HubSpot

Beneath are more integrations yous can use for your business.

This will assistance you funnel your leads direct to your CRM or autoresponder, where you can quickly communicate with them before they plow common cold.

two. Create Facebook Custom Audition and Lookalike Audition for precise targeting

The second way to maximize your ROI is to create a Facebook custom audition from your customers' list on the CRM or autoresponder and integrate information technology with Facebook Market place through Leadsbridge.

Below are examples of Facebook marketplace integrations.

a. Facebook marketplace integrations with Facebook Custom Audiences

b. Pipedrive and Facebook Custom Audiences

c. Infusionsoft past Keap integrations with Facebook Marketplace

From there you tin can create a Custom Audience and a Lookalike Audition to target users who accept an interest in your production, have purchased from your store before, or follow your Facebook page.

The lookalike audience is a gear up of people that share similar traits with your prospects and customers. This helps you to get the all-time conversion from your ads. Read a detailed weblog post on the Facebook Lookalike audition to know how it works.

How to utilize Facebook Marketplace

Facebook Marketplace is a swell platform for businesses to observe new customers and build lasting relationships. There are different ways to use Facebook Marketplace as a business concern. They are:

1. Use Facebook Marketplace to know the pop product that sells

All products are different and perform differently on various platforms. For case, a production that sells on Shopify may not exercise well on Facebook Marketplace. One matter yous can do is to first research the products that sell well on Facebook. You tin can do this by visiting other product sellers in your niche and checking out their production categories. Summit selling products are e'er at the top called "top picks".

Once, you discover a selling product that is similar to what you lot desire to sell, create ads for it to expand the reach on the platform and make it sell faster.

The second way to notice popular products that sell on Facebook is by going to business pages similar to yours. The top-performing items are e'er listed at the tiptop of the page. Check out an example below from an Electronic Gadgets Facebook Page.

One of the about popular products in the shop is pinned to the top and then that more people will run across and buy it. If you are selling watches, it gives you an idea that the Apple Watch sells more than. You lot can list it in the marketplace and probably create an advertizement for it.

two. Use Facebook Marketplace to test new products

Do y'all programme on launching a new product for your business? Facebook Marketplace is an excellent platform to test out new products. Facebook helps you to target the best audience to assistance you know the products your audition prefers to buy. All that is required is to create a listing and Facebook will accept care of the rest. Also this, you can too carry out experiments to know the best cost to sell your product past using discounts and increasing the prices.

3. Boost discoverability and awareness

Facebook Marketplace is a great place for users to find products. When they are aware of your products, it is probable they consider it when making ownership decisions. These are users who are already interested in your product and not cold audiences. To increase your visibility in the market, use the right categories. There are upwards to eleven categories with each of them having subcategories.

Placing your products in the right category volition aid you attract the right audience. You can as well boost product discovery by creating excellent descriptions for your products.

four. Use the Facebook Marketplace to build trust with your audition

Once your audience can discover your products, information technology is time to build trust with them. Fortunately, Facebook Marketplace has tools that assistance to foster trust with prospects. The first is the Messenger tool. The Messenger app was originally designed as a messaging app.

But today, it is much more than. Amidst its many uses are to share photos & videos, stories, location, and connect with businesses. Use the Messenger tool to converse with your prospect 1-on-one. Did you know that Facebook Messenger messages have an open rate of 50-fourscore%?.

2d, the store page also allows yous to reply questions and provide more useful data about your products.

The Facebook Marketplace app

The Facebook Market place app makes it easy for businesses to sell their products and buyers to make purchases. Sellers can upload their products directly through the market app. The product is visible to buyers who search for the item through the search box or check categories for the production they desire to buy.

The Facebook Market place app is bachelor on iPhone, Android Phones, iPad, and computers. It is located on the Facebook app at the base of operations of the Facebook page on the computer or you can discover it at the top of your iOS and Android device. It has an icon that looks like a store as shown below,

Once you lot click on the icon, information technology shows the Facebook Marketplace page where y'all can upload products to sell.

v Tips for selling on Facebook Marketplace

ane. Know what product you tin can sell on Facebook Market place

The starting time tip you need to sell successfully on the Facebook Marketplace is to know what to sell in the marketplace. Equally you read higher up, not all products are immune for listing in the marketplace. Items such every bit alcohol, drugs, weapons, animals, counterfeits, Tobacco, and become rich quick schemes are prohibited. Read the full list of prohibited items hither. If you list prohibited items in the marketplace, your Facebook account could be blocked.

Items that sell well in the marketplace include refurbished or newly painted article of furniture, toys, maternity wearing apparel, cabinets, shoes, numberless, etc.

Now that you know what to sell and what not to on Facebook Marketplace, the next tip is for you to take a clear moving-picture show of the product.

2. Utilise quality photos to prove the product from different angles

Uploading a clear picture of the production is very of import. This is because it is an online sale. Users need to encounter how the production looks in real life to make a buying determination. Don't use stock photos to correspond your product equally it is fraudulent. The skillful news is that yous need not be a professional photographer to have pictures of your production. All you need is a good smartphone. Ensure y'all show all the details of your products, including the defects and the warranty information. Accept the pictures on a white or black groundwork to avert distractions.

Utilize good lighting and take at least three different photos from various angles that show close and complete shots of the product. All these will show the buyer you are honest and they will be more than willing to do business with you.

Now that you accept the right images for your product, it is fourth dimension to make up one's mind on the cost.

three. Set the correct cost for your products

Information technology is recommended that you conduct out product inquiry on other marketplaces such as eBay to know the pricing of products. This will requite you an idea of the right price to sell your product and readily prevents overpricing and underpricing of products.

2d, check for similar items on local Facebook groups or the Facebook Marketplace itself to see the prices of items you lot want to sell. When setting the price for your items, set the price a bit high to give room for haggling. When people haggle on such prices, they volition literally get in at the actual cost of the product and they will feel satisfied that they have gotten the correct bargain for the production. Some other side of the coin to this tactic is that buyers may not even haggle, but pay the asking price directly. With this, y'all make more coin than what you asked for.

After setting the price, ensure yous describe exactly how the product looks like. This includes the defects and the practiced sides also. The description should exist around fifty to threescore words. Find a great marketplace product description beneath.

The next thing is to sell the production.

4. Consummate the deal through the Facebook messenger chatbox

Once a prospect indicates their interest to purchase your production, cheque their Facebook contour to know more most them. If you feel comfortable selling, then proceed; if not, decline it.

You should complete the deal through the Facebook messenger chatbox. Here, hash out details of the product such every bit the price, condition, delivery details, payment methods, etc. Ensure you deliver the production straight to the buyer. You could run across in public places and not in your home. This could be the grocery store, gas stations, police stations, etc. If you cannot deliver the products, you could send it through USPS or other delivery services. For the aircraft selection, you may need to add together the aircraft price to the product toll in order not to run at a loss. If you wish to allow buyers to come up into your habitation to choice upward the production, ensure you are not alone at dwelling house. If possible, deliver the product to the doorstep and have a mobile telephone with you lot. Brand sure you are always safe.

five. Take cash to prevent scam

The best payment method for products on the Facebook Market is cash. It is safer than using PayPal, check, or depository financial institution transfer.

If you disembalm your banking details to prospects, they tin use it for fraudulent purposes. Cheques can also bounciness. If you take payment through Paypal, they can utilise fake emails for payment. They can also use chargeback to merits that they did non qualify the transaction and the card issuer can contrary the transaction.

Conclusion

Facebook Market is great for businesses that want to sell their products. Its massive audience makes information technology a place where you tin observe lots of people to sell to. Information technology is free and easy to set upward and every bit such, you lot don't need to pay before list your product. You can utilize ads to sell quickly and betrayal your product to more people.

What makes it more interesting is the possibility for businesses to integrate with their favorite tools such as CRMs and Autoresponders. This will open up opportunities to get leads, nurture them, and plough them into customers who will patronize your business organization once more and again.

LeadsBridge offers integrations for Facebook Marketplace ads. Observe Facebook Market place ads integrations here.

Source: https://leadsbridge.com/blog/facebook-marketplace/

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